Postbiotic supplements for pets provide unique opening to build relationship with dog enthusiasts

Dog lovers across the country and the world are continually searching for ways to keep their furry friends healthy, but to also do this in a cost-effective way.  Many of these consumers will understand what they feed their pets will directly impact their pets’ overall health.  However, cost concerns, whether it’s the price of the diet recommended by their veterinarian, or the costs associated with medications from that veterinarian, continue to loom and worry about 70% of dog owners.  Almost half of all pet lovers are now stating that cost is their number one barrier to providing appropriate care for their pets.

For many, the dogs skin and coat are a primary health concern. It’s not only the way the pet looks to us, but how does the coat feel? Moreover, how does the pet smell?  An unkempt, matted, and malodorous dog might prompt a call to the veterinary office, but when the pet starts scratching, licking, and biting at itself in attempts to provide relief, the pet owner is now greatly impacted by the sights and sounds of those attempts.  Veterinary experts estimate that almost 25% of veterinary visits daily are for skin related issues. Efforts to use “novel protein” or “limited ingredient” diets may provide some help, but may generate more problems for the pet in the future.

Protecting the Human-Animal Bond will provide opportunities to create a lasting relationship with pet owners.

Whether the pet has caused open wounds due to excessive scratching or perhaps the pet owner is kept awake at night by the chewing and licking of the pet trying to relieve it’s itchiness, problems with the skin generate a sense of urgency.  Many veterinary treatments are available to help the pet and their family, but concerns over chronic use of some medications, or even safety concerns for others, cause a sense of unease for the pet owner.  Newer medications, which are often highly effective, come with a price tag that generate anxiety for many dog lovers.

For pet owners, finding a safe, natural, and cost-effective treatment is of paramount importance.  The use of supplements for our pets continues to accelerate, growing at a Compound Annual Growth Rate (CAGR) of over 5%.  Probiotic, prebiotics, synbiotics, and postbiotics are now found on shelves in big box stores and pharmacies, not just in veterinary offices.  As the discovery of connections between the gut microbiome and various organ systems continues and become more well-known, most pet owners will be searching for options beyond traditional medications.

Specifically, the use of the use of bioactive compounds (postbiotics) offers a new way to provide functional end products to improve the pet’s health. An additional benefit is that there is no need to cultivate specific bacterial strains which may or may not prove to be medically significant or easy to deliver.

Top Dog Chef’s Skin and Wellness Formula provides effective and quick-acting treatment to relieve scratching and the itch sensations.  With a formulation that is rich in indoles (created by gut bacteria), concerned pet lovers will see a reduction in scratching and visible skin/coat improvement in just 2 weeks.  Not only does the owner see this visible effect, but the increase in gut microbiome diversity also provides additional positive impacts for the pet overall.

For busy pet lovers, their pet’s health is important, and so is convenience.  Top Dog Chef’s Skin and Wellness Formula is available as a shelf stable powder for use as a food topper, as a frozen product to maximize freshness, or as a soft chew.

Conclusion:

Our pets, especially our canine friends, have moved from our backyards into our bedrooms and even our beds.  Pet lovers not only want their furry companion to be healthy and content, but they also desire a strong bond with that pet.  Anything that causes a rift in that bond is detrimental and skin issues fit firmly in that category.  Top Dog Chef’s Skin and Wellness Formula provides a clinically validated means to provide relief for the pet as well as strengthening the skin barrier.  This, in turn, reduces worry and stress for the owner.  With millions of pets suffering from skin related issues, this product has a high potential for generation of sales for businesses.