About Us
Driven by Purpose. Proven in Performance.

Our Vision

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Our Values
About Richard
Meet Richard Gray
Richard Gray is a leading expert in pet industry e-commerce and direct-to-consumer growth, with deep expertise in market expansion, supply chain strategy, and building scalable, retail-ready programs.Â
As founder of PetFoodConnect, Richard has partnered with leading brands such as JustFoodForDogs, The Farmer’s Dog, and PetPlate, guiding them through critical stages of growth—from co-man selection and production planning to nationwide 3PL integration and subscription model development.
He brings a data-driven, execution-focused approach that unites product innovation, logistics, and retail strategy by helping pet food brands scale efficiently and meet growing consumer demand for high-quality, human-grade nutrition.
Richard is passionate about shaping the next era of pet wellness innovation through collaboration and strategy.
About Scott
Meet Scott Whitman
Scott Whitman brings extensive expertise in market strategy, brand positioning, and consumer engagement. As VP of Private Label at PetFoodConnect, he connects emerging pet food brands with major retailers such as Walmart and Chewy.
Known for solving complex challenges and identifying growth opportunities, Scott partners with Richard Gray and key buyers to develop tailored, high-impact programs that strengthen retail partnerships and drive results.
With a keen eye for shifting consumer behavior and retail trends, Scott helps brands navigate the complexities of retail entry and expansion. His collaborative approach and commitment to results make him a key driver of success for PetFoodConnect’s private label initiatives.
Connect with Scott on LinkedIn to learn more about his work in pet retail innovation
Meet Dr. Jim Humphries, D.V.M.
Dr. Jim Humphries has been a veterinarian for 45 years and has owned and operated successful practices in Texas, Oregon, and Colorado. He is a frequent lecturer at national and state veterinary meetings, and at many of our nation’s Colleges of Veterinary Medicine.
He is also well known in the media, having served as the regular veterinarian on CBS The Early Show, and is also a contributor at CNN, Animal Planet, and many other major media. He is the founder of the Veterinary News Network and the American Society of Veterinary Journalists.Â
He is also an Adjunct Professor at the famed College of Veterinary Medicine at Texas A&M University where he teaches media communications and crisis media management.
Connect with Dr. Humphries on LinkedIn to learn more about his role in science-based pet wellness and education.

